There are many kinds of heroes, including SEO heroes. A true SEO hero is one who braves overwhelming odds and optimizes anyway, ranking and creating authority for a site that no one thought could possibly rank for anything.
Each type of SEO hero is an undisputed master of a particular discipline. They know the secrets, the ancient tools and the newest of trends before they happen. This could be someone who was ready for Search Console before Webmaster Tools was done away with. It could be someone who spends an hour writing a blog post that ranks, gets traffic and links for years to come. It could be anyone.
What types of SEO heroes are there? Here are just a few.
Content Marketing Hero
The content marketing hero is a master of delighting customers and readers with relevant, engaging, original and authoritative content that gets traffic, links and shares for YEARS after publication. The content marketing hero doesn’t fear Panda…they WELCOME it. Panda thins the herd, separates the wheat from the chaff and allows those who are left to arise, champions of content creation and thought leadership
They don’t write A blog post, they write THE blog post. They don’t create an infographic. They create THE infographic.
The content marketing hero looks at what others have done in a particular genre, about a particular topic, curating the topics, the knowledge, the insights from experts, and then creates a definitive video, infographic, blog post, ebook or what have you, and unleashes it upon the world. There it starts to rank sites for keywords, is shared all over the world through social media, gets backlinks, and begins earning citations as one of the authoritative sources on all things related to it.
The content marketing hero also uses outreach to amplify their content marketing, finding thought leaders and enticing them to share and link to their content, conferring authority upon themselves and their domains as only heroic content marketing can.
The Technical SEO Wizard
The technical SEO wizard toils in anonymity, as their focus is on the things that no one sees save for them, programmers and Google’s robots and spiders. These SEO heroes slave away while others toast the success of their outreach, their linking, the glorious pieces of content that they’ve created.
The technical SEO wizard hunts for 404 errors, installs 301 redirects, scales for mobile, and cuts wasteful code wherever they find it to ensure a site is running fast and burning clean. They fill in missing meta descriptions, sometimes by the thousands if necessary. They optimize titles and headers that have been missed.
This is the hero that says “no” to gargantuan amounts of Flash. This is the hero that says to cut back on the image-heavy templates, so the site will scale for mobile phone and tablet browsers. This is the hero that scours the backlink profile and wields the disavow like a broadsword or a scalpel, depending on how it needs to be used – and the technical SEO hero knows how and when.
The technical SEO silently improves both user experience and rankings, but without the fanfare that some other SEO heroes enjoy. This arguably makes the technical SEO wizard the most gallant of SEO heroes, as they fly much further under most people’s radar…but are as important as anyone else.
The Backlink and Outreach Guru
The backlink and outreach gurus are the ultimate middlemen, and they are truly SEO heroes. They understand the connections that can be made between things…and how to put them together. These are the heroes going through link profiles, checking out domain authority, scouring social media and going through Buzzsumo and Buzzstream to find the thought leaders in any particular area.
Then they figure out how to get a link or a share out of them, which creates as much – if not more – shares, links and traffic to a piece of content or site than almost any other activity.
This is the person who knows how to get the highest authority links pointed to a domain. The person who knows how to get someone from the Who’s Who to link to your site. How to flatter. How to sell. How to find whom to flatter and sell to.
That makes them SEO heroes.